New Consumer Shopping Guidelines for Mail Order and Online Shopping
PR Inside - National Mail Order Association (NMOA), a 35 year old professional organization for the direct marketing industry, announced today the posting of a new on-line consumer information department that gives ten detailed ordering tips when shopping
Source: www.pr-inside.com
Exploring the Direct-to-Consumer Channel
Insurance News Net - Direct marketing is a long-standing and proven method for selling almost every type of good and service in today s economy. The benefits of direct-to-consumer marketing come from speaking directly to the customer. It can be both a cost
Source: article.wn.com
Movers roundup: Delia's, Cirrus Logic
Boston Globe - NEW YORK (AP) — Shares of Delia's Inc., a teen-clothing retailer and direct-marketing company, hit a 52-week low on Monday after an analyst said he expects sales to decelerate. NEW YORK (AP) — Shares of microchip supplier Cirrus Logic Inc. rose
Source: www.boston.com
Personal care firms must focus on search engine marketing
Cosmetics Design - This finding led the researchers to conclude that improving search marketing would help offline sales, and should not just be viewed as a direct response marketing strategy. "Brand managers should be placing more emphasis on this channel to influence
Source: www.cosmeticsdesign.com
Talbots Updates Fall Season Outlook
Forbes - selling, retail economic conditions including consumer spending trends, the current housing issues and uncertainty in the financial and credit markets, success of our expected marketing events in driving store traffic and store and direct marketing
Source: www.forbes.com
Matheson Gerds Advertising Moves Into New Digs - Again
Forbes - Since 2003, Matheson Gerds has been generating inspired advertising, design, interactive media and direct marketing solutions for a wide range of clients. The messaging experts at Matheson Gerds partner with businesses to help them realize new
Source: www.forbes.com
Business happenings
Philadelphia Inquirer - 10 Easy Ways To Build A Breakthrough Direct-Response Business hosted by the Philadelphia Direct Marketing Association. NutriSystem's Tom Connerty to speak at the meeting. Crowne Plaza Hotel, 260 Mall Blvd., King of Prussia; to register, 610-642-2616
Source: www.philly.com
Business briefcase
Newburyport Daily News - Join the Chamber and receive over $380 worth of free business promotional benefits, including a set of mailing labels for direct marketing, banner ad on the Chamber's Web site, ad in the monthly newsletter, and admission to a breakfast forum and
Source: www.newburyportnews.com
Accusations fly through mailers in Seattle City Council race
Seattle Times - Burgess donated $1,000 to the Direct Marketing Association's political-action committee, which supports Democratic and Republican elected officials who endorse policies helping direct-marketing firms. The three senators mentioned in the mailer
Source: seattletimes.nwsource.com
NC State Wolfpack Club names Genesis Marketing Partners Agency of
dBusinessNews.com - In addition to assisting the Wolfpack Club reach 20,000 members, Genesis will also design and develop creative campaign concepts, direct marketing collateral and assist with publicity outreach during the Wolfpack Club s many annual events. We
Source: kansas.dbusinessnews.com
Haggin Marketing buys direct mailer Coupons Inc.
Atlanta Business Chronicle - Coupons Inc. buys Boodle [San Jose] Coupons Inc. growing at a fast clip, eyes mobile phone move [San Jose] Coupons Inc. to buy Indiana coupon company [San Jose] Haggin Marketing Inc. bought direct mail agency Coupons Inc. , which does business as
Source: atlanta.bizjournals.com
