Mae MuellerCan you guess who I am? I'm one of the most famous Internet marketers in the world. In this article, I'm going to give you a whole bunch of hints, to see if you can figure it out.
I've always been fascinated by the Internet. It's an amazing tool for writing and selling informational products (e-books) and software. You can make a lot of money when your product costs nothing to produce and nothing to ship! I've been doing just that since 1996!
In 1997 I started work on non-scam, consumer protection resource, to try to help combat the huge number of scams online. It's very successful, and is now ranked in the top 3,000 websites for traffic, according to Alexa.com.
I wrote a "Success Blueprint" to share the success I've discovered with people who want to use the power of the Internet to earn money online.
As part of my background reading, I've purchased every similar e-book I could find. I know that my e-book has several unique features that make it a totally original product. You won't find such a simple and powerful success blueprint anywhere.
Not long after creating my non-scam resource in 1997, I started a "Success Newsletter". It's now in it's fifth year…that's an eternity online! Over 38,000 subscribers get three short InfoShocks in each newsletter, delivered every Friday.
In 1999 I launched an associate program to help people benefit from selling my e-book to others. It's been a phenomenal success!
In 1999 I launched an associate program to help people benefit from selling my ebook to others. It's been a phenomenal success!
Recently I've added more product to the "Success Blueprint" lineup. In April 2001, I launched "Diamonds" which contains the top three success secrets from TEN of the top Internet marketers. The line-up has to be seen to be believed. Already Michael Campbell, author of "Nothing But Net" has called it "one of the most powerful e-books ever written!"
In May 2001, I launched "Spider," a truly original piece of software that tracks down SUPER Affiliates for any site you choose. This tool allows you to find the professionals..the people online who really know how to make sales. "Spider" also comes with my "Irresistible Formula" report which explains and illustrates how to get Super Affiliates to work with you.
Allan Gardyne, of AssociatePrograms.com said of the report, "Neil, you certainly know EXACTLY how to charm super affiliates." With this "double whammy" of software and report, anyone can find Super Affiliates to help them generate phenomenal sales!
All three products are part of my associate program which pays out 50% on all products and an additional 10% on "sub-sales."
In June 2001, I sent out the first "Success Snippet," powerful little infotips, just for my customers.
In July 2001, the "Success Forum" launched, as did the hub site, "Success Portal", and my consultancy service, "Success Consultant"!
In February 2002, I launched "Yahoo Exposed", a small e-book which details how I went from nothing to a website with a number one ranking at Yahoo (for a search term I chose) in just 14 days! Yahoo Exposed was a great success!
In partnership with a professional voice-over artist, Peter Twist, we launched "Success Interviews" in March 2002… people really like to HEAR the information directly from the experts… and Peter did a great job interviewing them!
In the summer of 2002, I offered 101 of my short sharp marketing articles for free in the re-brandable e-book, 101. It's free to read and give away. People love the layout which is unlike most other ebooks.
More recently, in November 2002 I launched my Private Site containing huge amounts of top-quality marketing info and experts standing by to help people sell their products and services. It's been a big hit and some people have referred to it as the best Internet marketing site online!
Bottom line: I'm a legitimate Internet marketer. I can help you make your dreams come true, plus protect you from scams along the way. Can you guess who I am?
About the author:
If you would like to discover my identity, and learn more about how I can help you achieve Internet success, please visit my website, by clicking on the link below:
Interactive Marketing–Your Key to Success in 2005A l HanzalJoe,
You asked me the secret to marketing success in 2005. Heres my reply.
If you are relying on traditional market thinking and advertising for your business, you are going to be in trouble in 2005. The markets have moved beyond traditional thinking. I am not sure when this occurred or why. Perhaps its the speed of todays market place, the variety of customer options and business competition, or the need for instant gratification. The whys are not important. You only need to recognize that it has changed!
If you are going to make it in 2005, you must adopt an interactive mode of market thinking. Interactive market thinking will gives you a chance, not a guarantee. A rule of the new market place is there are no guarantees!
The Traditional Market Thinking
Traditional marketing thinking is about passivity and waiting. You start with a widget you dearly love. You think everyone should buy your widget.
You start your business. You put an ad in the yellow pages. You print up business cards. Someone sells you on the need for a four color brochures that talks about your widget. You put some ads in the local newspaper.
You passively wait for customers to come in the door. Some do, but never enough. You try other advertising techniques. You create a flyer and coupons for Val Pac programs. You create a website. You join a networking group. You get a few more customers but still not enough. You even try good old fashion cold calling. You wait and pray for more business.
Joe, the traditional model is dead!
The Interactive Mode of Market Thinking
If you are going to have a chance in 2005, you must adopt an interactive mode of market thinking. What is this new mode of thinking? I will outline a set of four skills you need for interactive marketing.
1. You start with a position that the market will teach you. Your market is quicker, faster, smarter, and more diverse than you can ever be. If you think you know all of the answers your arrogance will kill you. You must start by believing the market will teach you what you need to know!
2. Second, you need to bring a different energy to your marketing activities. Do you remember the pitch men you see at the state fairs? They bring a special energy to their work. At the heart of a pitch man is the willingness to experiment, to change, to adapt, to be creative for the situation, to be a pragmatist. There is no need to be perfect, just good enough! Adopt the energy of a pitch man.
3. Interactive marketing demands work. Most small business owners do not want to do this work. You must test and test and test again. Find out what is working and what is not working with your marketing efforts. Find this out as quickly as possible and make the changes you need to make.
Try a bunch of marketing techniques and test them and retest them. When you find something that works run with it. It will work for a period of time. Then the market moves on and you must move on. The work of testing is the only way to succeed in todays market place.
4. Have the mindset of an inventor. Thomas Edison did not have 9999 failures on his way to inventing the light bulb. He had 9999 ways the light bulb did not work. Interactive marketing is not a straight line. It zigs and zags. When you recognize this, you will not be frustrated by marketing efforts that do not produce the results you want. You realize you must try again to unlock the keys of your market.
An Example of Interactive Marketing
Everyone will agree that todays markets demand more credibility, more proof. Look at any marketing manual and you will learn about the various forms of credibility. There are testimonials, written proof, expertise, guarantees, awards, credentials, etc. The critical question for interactive marketing is what proofs or credibility does my market need?
If your customer is a school system that wants you to teach a class, they may ask for a teaching certificate. They may even require the status of graduating from a certain university. If you are going into that same school to fix a water pipe, they may want to see your plumbers license to see that if you have the expertise to do the job. In some schools, they may ask you for a union card because they will not accept just any plumber.
It makes little difference what you think is good proof or credibility. What your market place wants for proof and credibility is the only thing that really counts.
You identify what your market place wants by interacting with it, going back and forth, testing, asking, failing, succeeding, repackaging, experimenting, creating new offerings and making your pitch! When you use these skills with the market place it begins to teach you what you need to be successful with it.
Conclusion
Joe, interactive marketing is not a cute new phrase. Its the way your business must relate with todays market place if you want to get your business a chance for success in 2005.
Free Help to Grow Your Business
Interested in getting off of the small business merry-go-round that is leading no where? Call my toll free number 1-877-714-5500 and listen to a pre-recorded message about a free report that will push your business to the next level. Its a free call, a free report, no sales pitch, so call any time. 1-877-714-5500.
Copyright Al Hanzal, 2004. All Rights Reserved
Hanzal Enterprises, Inc.
4191 Granite Court
Eagan, Minnesota 55123
651-485-3340
About the author:
Business owners have been using Al's material to increase their profits and bring more customers to their businesses.
