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New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an "internet coupon" good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but it hasn't been done much in internet article "resource boxes." My click-throughs from articles increased when I started putting in the author's resource box, "For more information and a free gift, visit…" The gift is usually a short course, or an e-book. If you don't want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I've seen many copycats, but I haven't yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn't pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a product that's used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. ("I took my walkman to the north pole!") Customers could post their stories and photos directly to your company web site. They wiould return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV - there are endless possibilities for new marketing and promotional ideas.

About the Author

Steve Gillman has been exploring new ideas for decades. Visit his site for invention ideas, business ideas, story ideas, political and economic theories, deep thoughts, and more. Get a free gift too: New Ideas (http://www.999ideas.com)

Clickbooth.com: The First to Go Above and Beyond with Top-Notch … - FOXBusiness
Clickbooth.com: The First to Go Above and Beyond with Top-Notch …FOXBusiness - Jul 18, 2008Thus, Clickbooth once again proves to be unlike any other company in their field, working at the very cusp of Internet marketing technology. …
Source: news.google.com

Online Revealed Caribbean Brings Internet Marketing Must Do's to … - MarketWatch
Online Revealed Caribbean Brings Internet Marketing Must Do's to …MarketWatch - Jul 17, 2008Registration is now open for Caribbean Travel Industry professionals for the Online Revealed Caribbean Conference, the unique internet travel marketing …
Source: news.google.com

Internet Marketing: World Wide Potential Clients
Furled by 1 member.
Source: www.feed24.com

Internet Marketing: Link Baiting(Peopl)
http://369874123b ookdemo Category: People & Blogs Tags: web, online, marketing, plans, link, backlinks, baiting, strategies, strategy, network, website, traffic
Source: www.feed24.com

Google-Yahoo deal to 'increase marketing services' costs' - Business Feet
SINDH TODAYGoogle-Yahoo deal to 'increase marketing services' costs'Business Feet, UK - Jul 16, 2008Costs for pay-per-click (PPC) internet marketing services could rise by more than one fifth under the new Yahoo and Google search deal, according to new …Paid Search Faces Up to Social Media RedOrbitGoogle's Ad Rates Push Profit Toward $17.07 a Share (Update1) BloombergMicrosoft Call: Online Ad Business Is Bad; Share Weakness Out Of … Washington PostNew York Times - PRLog.Org (press release)all 478 news articles
Source: news.google.com

Publicis Preps for China Internet Boom with Agency Buy
EmporioAsia, a digital marketing agency based in Shanghai, China, is now owned by Paris-based Publicis Groupe, which said the acquisition will help it serve China's fast-growing Internet economy. Pub…
Source: www.feed24.com

Team Dynasty
Together We Will Build A Category: Entertainment Tags: mlm, training, internet, marketing, business, online, work, from, home, based, busines
Source: www.feed24.com

How to Make Money Online With MySpace
Mini Course - How to Make Category: News & Politics Tags: internet, marketing, myspace, google, adsense, making, money, cash, online, business, millionaire, opportunity, expert, reveal
Source: www.feed24.com

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Article marketing is still the best way to promote your website or business for free. It generates hundreds, sometime thousands of one way links to your site. This its the best source for unlimited traffic to your website in terms of linking strategies and search engine optimization. You can submit your articles online to article directories and ezine publishers. You 're probably reading this article right now from one of those sources!

Well written articles establish you as an expert, provide readers with valuable information, and will give you unique content for your website. So you want to focus on a niche that you have some knowledge about. It could be about golf, dogs, computers, or anything you want. Articles are normally 400-600 words in lenght, answer some question or need, and include a "resource box". The resource box contains your name, credentials, and a link to your website.

This is where the real power of marketing articles is revealed. Article directories have thousands of subscribers and also thousands of webmasters who use these articles as free content for their site. In exchange for giving them free content, they must leave your resource box with your name and link back to your website. If their website has a high page rank, search engines will see your link and this will improve your page rank as well. If their website has lots of traffic, some of that traffic will come to you through your link. So you're killing two birds with one stone - one way links to your site from high page rank sites, and a constant flow traffic from the your links.

Generally, a good article marketing campaign requires writing at least 1 or 2 articles everyday. Submitting them to all the directories, mailing to your subscription lists, and adding them as content to your own site. This can be a very time consuming task, but you'll be rewarded with free high quality targeted traffic.

There are several tools available to help you and will save you a lot of time. If your having trouble writing articles, there are several private label content companies to choose from. Private label content companies will have a directory of articles that you are allowed to copy and use as your own. There are private label content companies popping up everyday, so it's important that you pick one that is established in the industry.

If you don't know where to submit your articles or it's taking too long, there is software that will automatically or semi-automatically submit your articles for you. The software is updated from the vendor with the latest high quality article directory sights available. It then submits your articles to the hundreds of directories in minutes. Doing this by hand would normally take several hours.

Once you have your articles written and submitted, you'll want to add them to your website as content. This will improve your search engine rankings and help drive additional traffic to your site. Many webmasters will add adsense code from google to further monetize there efforts. Using unique article content on your site will also improve the revenue generated from adsense versus all of the "me too" duplicate websites getting just pennies per click.

In summary, articles generate unlimited free traffic, establish you as an expert, and generate more income for you as an internet marketer. In part 2, I will talk about how to write articles, how to find a popular niche, and how to make money from articles.

About the Author

Robert Rogers is a writer in the Washington DC area. For more tips and resources visit his blog at

Professional Internet Marketing Blog

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy

The single best short term marketing strategy is pay-per-click marketing campaigns. A PPC campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on content or search results. Select only search results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?

Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what youre selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isnt wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

Lessons learnt by small companies in the last recession - Times Online
TRADING through the last recession was tough for Harry Skidmore. His customers fell away, cash flow almost stopped and he had to sack 120 of the 200 employees at his Derbyshire printing equipment supply business, Easibind International. We grew
Source: business.timesonline.co.uk

Direct Marketing Company to Close - The Ledger
The Minnesota-based parent of Fala Direct Marketing has announced it will shutter its remaining site on Long Island. The 220 employees at Fala's single Melville location were told last month that the parent company, IWCO Direct of Chanhassen, Minn
Source: www.theledger.com

Recession threat means marketing tricks to win the Treaters - Daily Telegraph
With consumer confidence plummeting, advertisers slashing budgets and everyone but the highest of net worth individuals battening down the hatches for recession, it would be easy to believe that the nation has stopped spending. As individuals
Source: www.telegraph.co.uk

Whole latte bad PR - Fort Wayne Journal Gazette
Area closings Angola store, 1426 N. Wayne St., opened in October Bluffton store, 2133 N. Main St., opened in March 2007 Starbucks, the master of the caffe mocha, could use some basic PR training, local marketing executives said Friday. The
Source: www.journalgazette.net

I m Y.A., and I m O.K. - New York Times
When my agent called to tell me that my novel, Cures for Heartbreak, had sold to a publisher, she said, I have good news and bad news. The good news: an editor at Random House had read it overnight and made an offer at 7:30 a.m. The bad
Source: www.nytimes.com

Anheuser-Busch to keep sports marketing strong - Philadelphia Inquirer
MILWAUKEE - Sports world, this Bud's still for you. Anheuser-Busch executives told The Associated Press in an interview Thursday that the beer maker will maintain its high level of sports marketing and sponsorship under new owner InBev. In fact, they
Source: www.philly.com

Celera Gets FDA Go-ahead for Updated Version of Genotyping System - RTT News
(RTTNews) - Healthcare business Celera Corp. (CRA: News, Chart, Quote ) said Friday morning that it received marketing clearance from the U.S. Food and Drug Administration for its 510(k) submission of the ViroSeq HIV-1 Genotyping System Software v2.8
Source: www.rttnews.com

Connecting after 5 - Detroit Free Press
Melissa Marshall watched eagerly from the sidelines as the volleyball match got under way near a sparkling fountain. On a warm and sunny summer evening, she and some of her colleagues had met after work to have fun with other young professionals. If
Source: www.freep.com

Fashion Marketing Manager - Retail Bulletin
This well-known retail business is widely regarded as the leader in its field having built its success on a commitment to producing up to the minute fashion. Innovative by nature and renowned for their flair and enthusiastic head office their short
Source: www.theretailbulletin.com

Killer Children - New York Times
Sprinkle in some Dostoyevsky or Nietzsche or whatever. Then sort of wrap it up like Evangelion, the popular animated television series that pits paramilitary teenagers against enemy angels bent on destroying humankind. Worm, the
Source: www.nytimes.com

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on websites provided attribution is provided to the author and it appears with the included copyright and resource box. Email notice of intent to publish is appreciated: al@market-for-profits.com.

These Four Things Will Make Your Direct Marketing Successful

2005 Al Lautenslager

Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Lets look at each.

1.The Target This is who you are sending your marketing to. The target is your list and the list is your market. These are the people most interested in what you have to say, what you have to offer and what you have to sell. These are interested prospects, hopefully, that will want what you have to sell. If this group does not want or need what you have then your target needs changed. Your target does not represent your market in this case.

When working with list brokers, you can specify what your ideal target, ideal client or market should be. This is where most people think of demographics. How big a company is, what the income is or sales level is, where they are located, their age, their family size, etc. All of this defines your target and the tighter the definition of your target, the higher the probability of success.

TO-DO: Write out the description of your ideal client. Contact list brokers and see how many of these there are. Make sure to specify geographical areas. Determine the cost of such a list. Buy the list and start mailing to it over and over and over on a frequent, consistent basis.

2.The Vehicle This is what you are sending to your list. In the world of direct mail its pretty simple: A letter, A postcard, A catalog or a three dimensional package. Professional companies like letters. People that are on the run, multi-tasker entrepreneurs may prefer postcards. C-level officers buying high ticket items may prefer a package. Consider this when determining your direct marketing campaign budget and base it on what you think your target market will want.

3.The Message This component of direct marketing is what you are saying to your market; to your audience; to your list. This is also where you develop and communicate the offer that you are seeking a response to. Your job with the message is to communicate benefit oriented information and advantages that will motivate the prospect to take some type of action. The action might be a sale, a phone call, a visit or a web-site visit.

Think of a coupon. That is a response mechanism. The prospect sees the value and product offering on the coupon and visits a place of business and redeems it, all conforming to benefit communication and motivation to action.

4.Frequency So many times people try direct marketing and give up because of low response. They typically give up before giving the campaign enough time to work. We are inundated with marketing messages everyday, therefore it takes repetition and consistency of delivering that message to match up with timing and desire to the point where the prospect will take action.

The rule of thumb is 6-8 times will create the top of mind awareness in the mind of your prospect so that they think of you, your product or service when their need or want arises.

About the author:
Get a free 7 step PR plan by sending a blank email to prplan@market-for-profits.com or get a report on how to instantly add 50 people to your network by going to http://www.market-for-profits.com. Also visit www.directmailmarketingsuccess.comfor over 300 tips, techniques and tactics on direct mail.

Al Lautenslager is a speaker, author, business owner, consultant, a certified guerrilla marketing coach who helps businesses and professionals increase their revenue through focused marketing and an increased client base. He is the bestselling co-author of Guerrilla Marketing in 30 Days and a featured business coach for entrepreneur.com He can be contacted through his website, http://www.market-for-profits.com

Maxwell in talks with European brands
Textile firm Maxwell Industries Ltd announced Thursday that it was in talks with two premium European inner-wear brands for a joint-venture partnership or a marketing tie-up.
Source: www.feed24.com